OK so looks like I’m a little late to the party on this one. Like, really late. Like, everyone’s-already-passed-out-and-the-sun-is-rising late but I still think this is very important information nonetheless. Almost timeless really. Our friends over at Frito-Lay (and by “friends” I mean I’ve never met them but I’m secretly hoping they’ll send me free chips) came up with a clever marketing campaign/contest called X-13D. Sometime in May 2007 mysterious looking bags of Doritos like this:
Were made available for public consumption (presumably on in the US only). The idea is that people had to name the flavor of the chip and enter their guess online to see if they won. Brilliant. Now that’s all fine and dandy but the real news here is the actual flavor. I’m not entirely convinced that you can handle it but I’m going to tell you anyway:
Cheeseburger! Doritos! Cheeseburger Doritos! This is an important moment in history, dear readers. If anyone out there has managed to get their grubby little fingers on these special chips, please do share your flavor experience with us. I have so many questions! Can you taste all the toppings? Ketchup? Mustard? Pickles? Beef? Lettuce? Sesame bun? Please tell us, in 250 – 300 words, how your life has changed since experiencing this unique flavor amalgamation.
Labels: Advertising, Food and Drink