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Monday, July 23, 2007

Would You Like Fries With Your Chips?

OK so looks like I’m a little late to the party on this one. Like, really late. Like, everyone’s-already-passed-out-and-the-sun-is-rising late but I still think this is very important information nonetheless. Almost timeless really. Our friends over at Frito-Lay (and by “friends” I mean I’ve never met them but I’m secretly hoping they’ll send me free chips) came up with a clever marketing campaign/contest called X-13D. Sometime in May 2007 mysterious looking bags of Doritos like this:

Were made available for public consumption (presumably on in the US only). The idea is that people had to name the flavor of the chip and enter their guess online to see if they won. Brilliant. Now that’s all fine and dandy but the real news here is the actual flavor. I’m not entirely convinced that you can handle it but I’m going to tell you anyway:

Cheeseburger! Doritos! Cheeseburger Doritos! This is an important moment in history, dear readers. If anyone out there has managed to get their grubby little fingers on these special chips, please do share your flavor experience with us. I have so many questions! Can you taste all the toppings? Ketchup? Mustard? Pickles? Beef? Lettuce? Sesame bun? Please tell us, in 250 – 300 words, how your life has changed since experiencing this unique flavor amalgamation.

Too far?

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Anonymous Anonymous said...

not available in canada. and if you want free chips, i can get them for you. i have too many frito products sitting on my desk already....

3:10 PM  
Anonymous Anonymous said...

I had them.. The bag looked way too interesting to not try.

I didn't guess cheeseburger, specifically - but they definitely tasted like a McDonalds hamburger. Almost exactly. The mustard, ketchup and pickle flavors were pretty strong. I can't say as there was any lettuce flavor there, though.

And I found your journal because after sharing a whole bag with 2 others in about 15 minutes, I have been looking for them in markets and haven't seen them since. Sadness. They were strange - really addictive. And I don't typically like a lot of junk food.

8:29 PM  
Anonymous shirley said...

how smart this idea is... I thought I was wasting time until your site proves it to be great...good job...
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