The Million Dollar Building

From not the same people who brought you the Million Dollar Homepage comes the Million Dollar Building! Actually that's not what it's called. The building belongs to the Sandberg Institute in Amsterdam and they've launched a project called Artvertising. Much like the Million Dollar Homepage, the Sandberg Institute is selling off chunks of its building's facade to advertisers in tiles of 29 x 35 cm at 19,99 euros a piece. Current advertisers already include Google, Apple, Nike, Ikea, Pepsi and a bunch of others. Not sure how much of this "artvertising" is actually art, but I know it's a whole lotta advertising.


Via The Cool Hunter.