The Ad Fad: Addendum Part II
Looks like this is going to be an on-going feature cause I keep coming across these post-worthy new forms of advertising. Further to this post and this follow-up post, advertising agency BBDO Toronto has created interactive (kind of) PepsiAccess subway posters. These ads invite users to unplug their headphones from whatever it is they're listening to and plug them directly into the jack in the ad where they will get to hear part of exclusive music tracks and other such promotional banter urging them to visit the PepsiAccess website. The ads are currently running on subway cars in Toronto and Vancouver. I haven't seen them yet but next time I ride the TTC I'll be sure to try it out.
Via Advertising/Design Goodness.