Two parts PR grab, one part gimmick and one part genuine interest in their customers ideas? It's anyone's guess, really. Either way, MyStarbucksIdea.com is Starbucks' Web 2.0 way of harnessing the collective intelligence of its clientèle.
Similar to Should Do This - a site I wrote about a few months ago - MyStarbucksIdea.com is a forum for Starbucks regulars to post their ideas on how Starbucks can improve on anything from products to service to the customer experience as a whole. All ideas can be voted and commented on and they are reviewed by a team of Starbucks "partners" (employees).
Currently the most popular ideas include:
- Adopt a frequent customer reward system (punch card, loyalty points, etc.)
- Offer free Wi-Fi internet access in all locations
- Create separate lines for brewed coffee and for special orders