Neverending Good Things
I absolutely fell in love with this flash site as soon as I saw it. As part of mobile service provider Orange UK's campaign for their new Speak Easy pay-as-you-go plan, the site Good Things Should Never End is a gorgeous interactive "never-ending" page that offers tons of little nuggets to click on and play with. It's really hard to explain.
The idea is you scroll down this rainbow and interact with the various characters you meet along the way, each offering a different activity. The site was created by a London-based company called Poke. One of the most interesting elements is the use of "share" links throughout the site.
Clicking on these links pops up a window with code that enables you to embed that particular element of the site into your blog, share it on your MySpace page or Facebook profile or post it to del.icio.us or StumbleUpon (with one notable omission: Digg). Behold:
More and more, marketers are becoming savvy to grassroots online marketing, particularly with the popularity of widgets taking off in recent months. They seem to be recognizing blogs and social networking sites as virtually free, far-reaching advertising vehicles - not that they didn't realize the potential before, but I feel like they're becoming significantly more creative in terms of how they tap in to that medium. Peak the bloggers' collective interest with a neat and innovative nugget and you could just make morning blogrounds™, reaching Jebus knows how many (surely lots!) of eyeballs.
P.S. I was too lazy to make it all the way to the end of the page (it's really long and takes forever). If anyone has taken the time to do so, please let us know if there's reward at the end!