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Monday, November 05, 2007

Paint By Light

I saw an amazingly magical commercial on television a few months ago and was absolutely smitten by it. The animation was unlike anything I'd seen before, slightly imperfect like a flip book but also refreshing in its simplicity. Unfortunately when I finally sat down to blog about it I couldn't for the life of me remember the name of the company! I searched everywhere but couldn't find it. So needless to say I was super happy to come across it again recently. The ad was for Sprint as part of their Sprint Ahead campaign. Have a look here:



According to Jamie Kivisto, one of the artists that worked on the project, "all the animation was done with flashlights...there's about 100 frames for every two seconds of footage." The commercial also features the song "Souvenirs" by Architecture In Helsinki (one of my favorite bands).

The stop-motion animation flashlight technique was also used in a couple of other commercials in the Spring Ahead campaign as well as the Sprint Ahead flash website. And if you're super interested in these commercials like I am, have a look at the behind the scenes video as well.

Addendum: Have a look at this Japanese site for more of the same. Via Taylor McKnight.

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