Selfshelf is a neat idea by designer Dutch Nicole van Schouwenburg. Looks like the books are standing up on the wall all by themselves, huh? Huh? Yeah they do! But that bottom book is actually a shelf designed to look like a book! Clever, no? The "book" comes in three different colours, complete with a picture of a dude with a doorag on the spine. And did you catch the title of the "book"? "Ceci n'est pas un livre." Even cleverer. Available at Dutch By Design.